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So It Sticks

Knowledge Catalog

Practical guides to planning a website, presenting your business and helping visitors find useful answers. Each guide includes a direct answer, sources and related reading.

Review your current website

Published October 10, 2026How Do You Measure Website Leads Beyond Button Clicks?Separate button clicks, received inquiries, qualified opportunities and customers. Calculate stage rates using consistent records and clear definitions.Read the guide →Published October 10, 2026How Do You Know Your Website Contact Form Works?Test the full inquiry path: validation, submission acceptance, storage, notification and follow-up. Find failures beyond the thank-you screen.Read the guide →Published October 10, 2026What Do Core Web Vitals Tell a Business Owner?Understand LCP, INP and CLS, the difference between lab and field data, and what a website performance report can actually tell you.Read the guide →Published October 15, 2026What Does It Mean for a Website to Work Technically, Functionally, and Aesthetically?A working website meets three layers: technical, functional and aesthetic. What each layer means, how to check it and how they depend on each other.Read the guide →Published October 7, 2026My Website Looks Good. Why Aren’t People Contacting Me?Check traffic context, service clarity, proof, inquiry friction and delivery before deciding why a polished website produces few contacts.Read the guide →Published October 7, 2026Does My Website Need a Rebuild or Better Content?Compare targeted repairs, content improvements and website rebuilds using customer paths, editing access, migration risks and verified requirements.Read the guide →

Plan customer pathways

Published October 15, 2026How Many Customer Pathways Does Your Website Need?A customer pathway is the route one kind of visitor takes from arrival to a next step. How to identify, count and connect the pathways a website needs.Read the guide →Published October 15, 2026What Should a Customer Be Able to Do After Visiting Your Website?A customer action is anything a visitor can do with a business through its website. How to list actions, match them to readiness and plan the tools.Read the guide →Published October 15, 2026One Service, Several Customers: How to Build a Website That Speaks to Each OneA customer type is a group whose situation changes what a website must show. How to serve several types of one service without fragmenting the site.Read the guide →Published October 15, 2026Several Services, One Business: How to Organize a Website Without Confusing VisitorsA service line is an offering with its own customer decision. How to organize several lines under one company identity without confusing visitors.Read the guide →Published October 15, 2026Your Homepage Is Not the Only Front Door to Your BusinessVisitors can arrive on any page. The four jobs an entry page does for visitors who come from search, AI answers, shared links and referrals.Read the guide →Published October 15, 2026How a Neighborhood Cafe Can Grow From a Landing Page to a Customer ExperienceA neighborhood cafe serves seven customer pathways. A pathway map for visiting, ordering, catering, events and more, and how the website grows to hold them.Read the guide →

Plan a website

Published October 10, 2026Should You Put Prices on Your Website?Choose fixed pricing, a starting price, a supported range or a custom quote. Explain scope and exclusions without inventing precision.Read the guide →Published October 10, 2026Does Your Business Need a Page for Every City?Decide when a location page adds useful information. Avoid copied city pages, invented local presence and unsupported service-area claims.Read the guide →Published October 10, 2026Does Your Website Need a Link, an Embed or an Integration?Define whether customers need to open an existing tool, use it inside your website or exchange data with it before scoping an integration.Read the guide →Published October 10, 2026What Must You Preserve During a Website Redesign?Preserve useful URLs, content, inquiries and account access during a redesign. Map changed pages and verify the production site after launch.Read the guide →Published October 10, 2026How Do You Compare Website Proposals and Costs?Compare deliverables, recurring charges, account control and launch responsibilities. Calculate known costs without treating missing scope as free.Read the guide →Published October 2, 2026How to Build a Great WebsiteBuild a great website with clear messaging, credible design, useful customer answers and tested inquiry paths. A practical guide from planning to launch.Read the guide →Published October 2, 2026Build It Yourself or Hire a Website Designer?Decide whether to build your own website, hire a designer or get help finishing an existing site. Compare the work, responsibilities and ongoing costs.Read the guide →Published October 15, 2026Can AI Build Your Business Website? What Still Needs Your ExperienceAI tools draft layouts, code, copy and images quickly. What still needs the business's own knowledge, and how to verify an AI-assisted website before launch.Read the guide →Published October 16, 2026Is HTML Outdated? What Every Business Website Is Built OnHTML is not outdated: every website delivers it to the browser. See how static, CMS and JavaScript-built sites differ and what that means for an owner.Read the guide →Published October 16, 2026Static Site, CMS or Website Builder: Who Edits Your Website?Compare static sites, CMS platforms like WordPress and website builders by who edits content, what upkeep each needs and what you give up with each choice.Read the guide →Published October 16, 2026What Happens to Your Website If Your Developer Disappears?What a business needs to keep its website if a developer or agency disappears: domain, hosting, files, accounts and a written handoff, and how to test it.Read the guide →

Scope a website project

Published October 15, 2026A Landing Page, a Growing Website, or an Authority-Building Experience?Three website stages: a landing page, a growing website and an authority-building experience. The signals that move a business from one to the next.Read the guide →Published October 15, 2026What Actually Makes a Website Project More Complex?Five factors shape website scope: customer journeys, content depth, interaction, integrations and technical needs. How to profile a project before quoting.Read the guide →Published October 15, 2026Why Page Count Is a Poor Way to Compare Website ProposalsPage count hides the work in a website proposal. Compare written commitments in six areas: discovery, experience, content, functions, testing and handoff.Read the guide →Published October 15, 2026What Are You Paying for in a Website Build?A website build runs through nine stages, and visitors see only parts of three. What each stage produces, what fails without it and how expertise shapes it.Read the guide →

Understand the customer experience

Published October 10, 2026What Should a Service Page Include?Build a service page around customer fit, scope, proof, pricing conditions and a clear next step. Use a practical page-by-page review.Read the guide →Published October 7, 2026What Should My Homepage Say First?Plan homepage messaging around the customer’s situation, service, fit, genuine proof and next action, with an illustrative before-and-after example.Read the guide →Published October 7, 2026Assessment, Intake Form, or Calculator: Which Fits My Business?Compare assessments, intake forms and calculators by customer need, result logic, required information, limitations and follow-up responsibilities.Read the guide →Published October 1, 2026When Website Visitors Are Not Ready to CallUse a short self-assessment or Scorecard to help website visitors identify their needs, see an immediate result and request follow-up with useful context.Read the guide →Published October 1, 2026Why Your Website Still Matters in AI SearchWhy websites still matter in AI search: publish accurate business answers, build human trust and provide a clear path from discovery to a qualified inquiry.Read the guide →Published October 15, 2026A Website Should Help You Understand Who Is Reaching OutSelf-selection, path context and a few tested intake fields tell a business who is reaching out before the first call. How to design them without friction.Read the guide →Published October 15, 2026From a Search Question to a Better First ConversationThe inquiry chain links a search question to a first conversation. How answers, previews, next steps and intake produce informed inquiries.Read the guide →

Explore Knowledge Catalogs

Published October 10, 2026How Do You Keep Website Content Accurate After Launch?Assign owners to website facts, track where they appear and review changes to prices, services and customer answers without publishing filler.Read the guide →Published October 7, 2026Which Customer Questions Belong on My Website?Choose Knowledge Catalog topics from actual customer questions, verified service information and buying decisions, then assign pages, sources and next steps.Read the guide →Published October 15, 2026What Belongs on a Service Page, and What Belongs in a Knowledge Catalog?A service page carries what a buyer needs to decide; a catalog entry carries depth. A placement test for every answer, and the bridge between the two.Read the guide →Published October 15, 2026How to Turn Customer Questions Into a Useful Knowledge CatalogA question inventory captures what customers ask. How to normalize, group by decision, structure and link those questions into a Knowledge Catalog.Read the guide →Published October 1, 2026What Is a Website Knowledge Catalog?What a website Knowledge Catalog does, what belongs in it, who needs one, and how to add useful customer answers to an existing website.Read the guide →Published October 2, 2026What a Knowledge Catalog Adds to Your WebsiteCompare a traditional brochure website with the So It Sticks Knowledge Catalog approach: human trust, direct answers, pricing clarity and machine-readable business information.Read the guide →

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