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Your website matters again.

Build an elite website.

Get found. Earn trust. Close business.

See what your website needs ↗ View our work →
The problem

Customers check you out before they call.

Most won't tell you what went wrong. They quietly call someone else.

1✓That link doesn't work anymore.Every link checked before launch.
2✓Why is this page so slow?Images sized and pages tuned for speed.
3✓I filled out the form. Did you get it?Forms tested end to end, with a clear confirmation.
4✓Where am I supposed to click?One clear next step on every page.

Good design gets attention. A working website earns trust.

Before and after · Bastian CPA

Same firm. A clearer first impression.

A CPA firm serving business owners, families and athletes. The new site gives each of them their own path to the right conversation.

david-bastian.netlify.app ↗
The original Bastian CPA homepageBEFORE
The new Bastian CPA homepage built by So It SticksAFTER
Paths by situationBusiness owners, families and athletes each start from their own entry point.
A dedicated NIL experienceSeparate guidance for collegiate NIL earners, professional athletes and their parents.
A guided inquiryA few high-level questions route each visitor to the right conversation.
How we help

Being online isn't the goal. Being chosen is.

Your website has to help the right people find you, understand why you're different, and feel confident taking the next step.

Show up where customers are looking.

Clear, connected pages and a Knowledge Catalog give search engines and AI tools accurate information about what you do, who you serve and where you work.

✓Readable, structured service pages✓A Knowledge Catalog of real customer questions✓Metadata, indexing and redirects handled
Knowledge CatalogBingham CRE
What should I do before listing my commercial property?
Should I buy or lease space for my business?
What do NOI, cap rate, DSCR, and debt yield tell me?
How should I evaluate an East Pasco location?
Guides organized by what owners, investors and tenants need to decide.
The Knowledge Catalog

Expertise works harder when people can find it.

A Knowledge Catalog turns what your business knows into organized answers: your services, pricing parameters, policies and the questions customers ask before they buy. Published on your site, kept current.

FOR CUSTOMERSThey learn before they call.Real answers to the questions people ask before choosing you.
FOR SEARCH & AISystems can read it.Clear, structured pages give search engines and AI tools accurate information about your business.
FOR YOUR BUSINESSEvery answer leads somewhere.Each guide points to the next useful step: a service, an assessment or a conversation.
From our own catalog
What Is a Website Knowledge Catalog?Read the guide → Why Your Website Still Matters in AI SearchRead the guide → Which Customer Questions Belong on My Website?Read the guide →
Already have a website? Add a structured Knowledge Catalog without rebuilding the site.
Add a Knowledge Catalog →Read our guides →
How we build

Ten jobs. One website that works.

Every build runs through the same ten jobs, from the first question about your business to the last test before launch. Watch a website come together.

See all ten jobs →

  1. What you sell, who buys it, and what each customer has to decide.

  2. What you say you are, and why that customer should pick you.

  3. The path each customer takes, from first question to next step.

  4. Words written to those paths.

  5. Pages, guides and links arranged so a visitor finds their own situation fast.

  6. How it looks and reads on a phone and on a desktop.

  7. Page speed, mobile layout, accessibility, search and sharing setup, forms that work.

  8. Tools that tell you who is contacting you and what they need.

  9. Accurate, sourced answers to your customers' questions, linked and shareable.

  10. Every path, on every screen, before launch.

The plan

Three steps. No surprises.

You see the direction and approve it before production starts.

1Send a project brief.Tell us what the website needs to do. We confirm scope and total before any payment.
2See the concept.Review the message and visual direction. Nothing gets built until you approve it.
3Launch and choose who maintains it.We test the finished site and hand it over. You can host it yourself or choose ongoing SIS care.
Start your project brief →
Build it. Maintain it. Improve it.

Start with a website you own.

The build is a one-time purchase, delivered with a handoff. Hosting and improvements are optional independent services. Website builds use 50% to start and 50% after you approve the preview, before launch; the approved scope sets the total.

Starter
From$1,500

A finished website for a single customer journey, with essential FAQs.

See what's included →
GrowthMost popular
From$3,900

A complete business site with customer self-selection and 5 evergreen guides.

See what's included →
Authority
From$6,500

Advanced website with 20 guides and a deeper customer journey.

See what's included →

Already have a website? Add 25 customer guides for $3,000. No rebuild or subscription required for a compatible site.

See the Knowledge Catalog →

Optional hosting and improvement: Site Care $199/month · Site Growth $499/month · Site Partner $899/month. Explore ongoing service →

Start Your Website.

Tell us what the website needs to do. You do not need a perfect brief. We review it and recommend a scope.

1Send the brief
2We review it and recommend a scope
3Approve the scope. 50% to start begins the work.

Not ready for a brief? Take the two-minute Website Check →

Prefer email? brian@soitsticks.com

Project brief
What are you considering?
What should the website help the customer do?
Where should we send the recommendation?
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